Keyframe worked closely with Nissan’s experiential agency TRO to create an engaging game experience designed as part of Nissan’s partnership with the British Paralympic Association.
The aim of the game is to try to race against Paralympic hopeful Richard Chiassaro, the UK’s No. 1 in the T54 200m or race against your mates. Keyframe started by creating a virtual 3D model avatar of Richard and 6 other athletes for the player to choose from.
A full size stadium was modeled and created with an animated crowd in order to create a truly believable experience. Once the game starts the player controls the speed by sitting on a life size Olympic racing wheelchair and trying to race against Richard.
The game is truly unique and can currently be played only at the Nissan innovation station inside the O2.
TRO for Nissan UK