The story
Hyundai wanted to compare how drivers feel behind the wheel of a conventionally fuelled Hyundai, and then in an equivalent Hyundai electric or hybrid model, for a direct comparison between the two driving experiences.
What we did
We designed an in-car brand experience with key output metrics that monitored driver behaviour, habits and emotions. It drew on the car's on-board diagnostics, acceleration and g-force sensors, and data straight from the driver through heartbeat sensors, pressure sensors and facial recognition, all delivered live to a cloud database. Our bespoke, integrated technology let Hyundai evaluate and compare the data from the two drives. It gave valuable insight into driver behaviour, and the results strongly favoured the electric and hybrid driving experience.
Stills
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Credits
