The story
Starling Bank asked us for an event app that would work out each participant's financial profile, and be fun and engaging at the same time.
What we did
We designed the app around a cryptic questionnaire that revealed where each participant sat on the financial profile scale, from Financially Frugal all the way up to Big Spender. It turned discovering your financial personality into an enjoyable activity. Participants could opt in to a prize draw, and their data was added to Starling's marketing database. The insights from their profiles shaped a follow-up plan to attract new customers to the online bank. The app exceeded Starling's expectations, and showed that a serious subject like money can be both enjoyable and insightful.
Stills
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Credits
