The story
Travelbag wanted an app that would build on its customer base and generate leads for future marketing.
What we did
We designed and built a hosted event app that let people build their Ultimate Holiday, with the chance to win money towards it. It collected data in a GDPR-compliant way, giving Travelbag real insight into potential customers. The app had an intuitive interface and efficient data capture. The result, a digital postcard, could be shared on social media, giving Travelbag user-generated content for its own channels. Over a summer of events, the app captured data from more than 6,000 people, giving Travelbag a database of customers interested in travel, along with their Ultimate Holiday destinations.
Stills
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Credits
